The Internet as Mass Medium
One of the Internet’s most widely touted advantages is that an audience member may also be a message producer. To what extent is that really the case? We may discover a fair amount about the producers of the messages from the content of their electronic messages, but what about the lurkers? Who are they, and how big is this group? To what extent do lurkers resemble the more passive audience of television sitcoms? And why do they remain lurkers and not also become information providers? Is there something about the nature of the medium that prevents their participation?
