Topic: Getting

Intellectual Value: A Radical New Way of Looking at Compensation for Owners and Creators in the Net-Based Economy

Much content will be developed under service contracts. A supplier will create high-value content, such as a market-research study directly for a paying customer (or a limited set of customers). Newspapers and online news services will pay reporters and editors to produce content, which will then be sold cheaply in conjunction with advertising that covers most costs; that same content may also be distributed “free” as part of a subscription service. Certainly, advertisers will continue to pay people to develop advertising content for them, even if that content is to be distributed free.

Intellectual Value: A Radical New Way of Looking at Compensation for Owners and Creators in the Net-Based Economy

Advertising has a poor reputation in many quarters because most advertising is designed for a broad market. But in the one-to-one world the Net promises, advertising will often be tailored and of higher quality. Those with more money to spend will get higher-quality advertising.

20 Million Drive the Information Highway; It’s Time to Open the Internet to Every Computer User, Planners Say

In all likelihood what will happen, and what we think ought to happen [is that government will provide funds to schoools] to buy access the same way you buy a telephone line. It will take 20 years to wire the whole country with fiber, and you could do this very soon.

Building the Information Marketplace

The NII would not eliminate today’s vendors of information. Rather, it would offer these businesses a larger market, modify somewhat their roles, and create a richer, more competitive environment.

Building the Information Marketplace

As the NII becomes a reality, groups will undoubtedly emerge that view it as a threat. TV and radio networks, cable companies, movie theaters, and print publishers would perceive their roles as being diminished, since anyone with a computer could become a publisher or broadcaster. This would democratize the media – albeit at the cost of our becoming inundated with choices and a great deal of informational junk. The prospect of such a mess, however, would bring into the picture a new form of publishing. Literary entrepreneurs would sift through the junk for diamonds and, with the authors’ agreement, edit and sell their findings over the NII.

Creating a Giant Computer Highway

Refined computer hardware will have to be produced to handle the communications speed of gigabit networks and the volume of data that will accumulate as knowbots scan all the paper books and research journals on a virtally endless list of topics.

The Media Business: Seeing the Future of Print in a Universe Gone Digital

Those of us who produce content will be in demand … The marketplace value of journalists and editors who master content will rise significantly.

The Media Business: Seeing the Future of Print in a Universe Gone Digital

The idea that all this information will be out in cyberspace and people will select what they want is insane.

The Media Business: Seeing the Future of Print in a Universe Gone Digital

Online services will coexist with print for the foreseeable future and maybe forever … It isn’t an all-or-nothing proposition we are facing.

Making a Difference: A Passion for Networking

The highway, using fiber optics, may someday carry a wide range of computer information and advanced television services to businesses, research centers, schools and homes. Many technology experts argue that such a network is vital if the country is to remain competitive in the next century.

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