Specialized Concentrations

Organizational Analytics
Corporate Communications

Organizational Analytics

In an increasingly data-driven and global business world, more and more companies are recognizing the importance of business intelligence. Big data is used to drive every functional part of an organization; leveraging a company into more efficient operations. The M.S. in Management will create properly trained managers and analysts who can collect data, organize it and transform it into actionable value-adding business decisions.

 


 

 

  • Students receive an individualized experience, tailored to their industry of interest through small class sizes, accessible faculty and practicums that include industry mentors
     
  • Students enhance their statistic foundation with the most up-to-date forecasting and predicative methods such as Monte Carlo Simulation
     
  • Learn R programming software and gain the statistical skills companies are looking for right now
     
  • Use data mining skills to take large amounts of data and organize, analyze, and project the feasibility of a business decision
     
  • Study business fundamentals to understand how data-driven decisions impact organizational value across industries; marketing, sports, media, computer science

Where Organizational Analytics are used

  • Analytics plays an important role in customer selection and loyalty building. For example, at Harrah’s, Capital One, and Barclay, analytics is used to identify customers with the greatest profit potential, retain their loyalty, and increase the likelihood that they will want to buy the products and services.
     
  • In sports, organizational analytics has been used by the New England Patriots, Oakland A’s, and Boston Red Sox to select the best player for a particular position, at a particular compensation level.
     
  • Honda and Intel both use analytics to detect quality problems early and minimize them to improve product and service quality.
     
  • Verizon has used analytics to improve business understanding of the drivers of financial performance and the impact on non-financial factors.
     
  • Companies like Amazon and Yahoo have used analytics in R&D to improve quality and efficacy of products and services.

Career Destinations for Organizational Analytics

Opportunities for business analysts have exploded as major organizations have adopted data-driven and technology-focused approaches. You will graduate with the skills businesses need to leverage, manage, and develop data-driven solutions. Graduates will be ideal candidates for positions as in-house experts, managers, or independent consultants.

  • Business analytics expertise is scarce - ranked second in a Computerworld survey on the most difficult skills to find. McKinsey Global Institute reports that the United States could face a shortage of between 140,000 and 190,000 individuals who possess deep business analytic skills and an additional 1.5 million managers with the skill set to implement the results.
     
  • Eighteen percent of the IT executive respondents to Computerworld’s “Forecast 2014 Survey” said they planned to hire for business analytic skills in the next 12 months.
     
  • As demand for business analysts has continued to grow, compensation has followed. Computerworld’s “Salary Survey 2013” listed an average total compensation for IT technology/business system analysts at $79,628, which is up 3.8 percent from 2012 and salaries are expected to continue to grow exponentially.
Specialized Financial Analyst Enterprise Information & Management Analyst Business Technology Analyst Business Intelligence
Specialized Business or Market Analyst Community Development Analyst Data Miner Business Analytics Manager
Marketing Business Analyst Consultant Predictive Modeler Performance Management Analysts
Business Intelligence Analyst Big Data Analyst Business Operations Analyst Advanced Analytics &Optimization Analyst

Corporate Communications

With increasing globalization, the erosion of corporate trust, and the growth of new technologies, it is more important than ever for organizations to actively communicate and engage with their many stakeholders, including customers, investors, employees, the media, communities, regulators, and legislators. Communications impacts every aspect of an organization, and it plays an important role in organizational success.

The M.S. in Management (Corporate Communications concentration) prepares students to develop and manage strategic corporate communication programs, maintain mutually beneficially relationships with an organization’s publics, help manage an organization’s reputation, and counsel management on corporate communications issues. In this program, students will:

  • Develop advanced skills in reputation management, crisis communication, communications counseling, employee engagement, issues management, and communications measurement
     
  • Acquire business fundamentals to participate in key management decisions that steer organizations
     
  • Learn how to develop and deliver targeted messages to diverse organizational stakeholders via multiple channels, including social media
     
  • Align corporate communication strategy to business strategy
     
  • Learn how to advance corporate communications as an integral management function
     
  • Develop global and intercultural communications strategies to support international business goals

Corporate Communications in Action

Below are a few examples of how corporate communications has helped achieve organizational goals.

  • The American Cancer Society’s internal communications team developed and implemented an integrated, nationwide, multi-channel communications strategy that galvanized its nationwide workforce and volunteer leaders, which helped transform the organization, with an ultimate goal of saving more lives from cancer.
     
  • When children were severely sunburned at school, revealing restrictive policies on sunscreen use that put children at risk for unsafe sun exposure, Merck Consumer Care and its public relations agency developed a communications campaign that raised awareness about the need for sun protection at school, incited behavior change and action among parents and school staff, and demonstrated purchase intent and recommendations for Coppertone products.
     
  • In one of the largest food recalls in U.S. history, the National Peanut Board (NPB) had to recall more than 3,000 peanut products. NPB handled the crisis by responding quickly and efficiently and educating consumers and the media. Effective crisis communication helped restore trust in U.S. grown peanuts and peanut products, thereby not only reversing a downward trend in volume sales but actually increasing it over the previous year.
     
  • In a continuing effort to reduce its environmental impact, Starbucks decided to engage consumers and stakeholders to spark change and measurably enhance its environmental leadership position. Starbucks and its communications agency executed a successful, multi-phased, integrated communications campaign that inspired U.S. customers to join Starbucks in reducing waste and underscored its commitment to environmental responsibility and the customer experience.

Career Destinations for Corporate Communications

The U.S. Bureau of Labor Statistics reports that jobs for public relations specialists will grow 12 percent from 2012 to 2022, slightly above the average for all occupations. With international business expansion, the speed and spread of social media, and an increased focused on corporate reputation and social responsibility, organizations will continue to have a strong demand for employees who possess business and corporate communications expertise.

With the M.S. in Management (Corporate Communications concentration), you will graduate with a strong foundation in business, along with the corporate communications skills to succeed in any industry, from non-profit, to healthcare, to consumer goods, to entertainment. Every organization needs communications.

Public Relations Director Social Media Director Media Relations Director Consultant
Senior Manager Human Resources Marketing &  Branding Manager Campaign Manager Director Operations Management
Senior Manager/Vice President Corporate Communications Community Relations Director Health Education Manager Project Management
Director of Employee Communications Senior Account Executive Hospital Director of Communications Change Management