Core Courses

MSCM 521

Economic Policy and the Global Environment

An application of microeconomic theory to management decisions. A review of traditional neoclassical production and cost theory is used as a platform to delve into modern business economics. The focus is on how firms fit in the analysis of market activity, how economists see the problem of organizing economic activity, understanding when markets solve that problem and why sometimes they do not. The course ends with an examination of the impact of macroeconomic policies from a global economic perspective.

MSCM 531

Accounting for Managerial Decisions

The use of accounting information in management decision making is examined. Specific topics include cost/volume/profit analysis; product costing systems; use of accounting data in pricing, capital expenditures and product decisions; and planning and control systems, including budgeting and measures of divisional performance.

MSCM 541

Marketing Management

Concepts and techniques of planning, implementing and controlling the marketing function are the focus of this in-depth study. Monitoring conditions and assessing opportunities, delineating target markets, consumer/buyer research and planning, and strategy procedures are given considerable attention.

MSCM 551

Financial Management

Selected topics in corporate finance are examined through case and seminar approach. Major topics include enterprise valuation, risk management strategies using financial derivatives such as options and futures, and international financial management.

MSCM 561

Advanced Operations and Supply Chain

This course provides tools for the assessment of performance, analysis of business processes, the evaluation and implementation of process change. Integration of information systems technology within and across organizational boundaries is often a critical component of the change process. This course introduces database tools for managing and analyzing organizational information and explores the implications of emerging eCommerce, supply chain and cross-functional software applications.

MSCM 562

Applications in Management & Organizational Theory

This course focuses on the development of the skills needed to manage and lead organizations. Analysis of work behavior from the viewpoint of both behavioral research and managerial practice. Understanding of issues such as motivation, individual differences and managing change provides students with foundation needed for managing performance, quality and operations.

MSCM 565

Project Management

This course provides an overview of the knowledge, skills and processes associated with project management. The course covers project planning, scheduling and controlling, and will provide students with skill building using project management tools, techniques and software.

Organizational Analytics

MSCM 567

Analytics I: Quantitative Methods

This course examines the foundational business analytics skills and tools required to make effective managerial decisions. Specifically, using statistics and probability, this course examines business decisions related to marketing, supply chain, and operations such as market basket analysis, RFM analysis, market segmentation, queuing, quality control, and forecasting consumer demand and input availability, simple visualization techniques, among many other topics. In addition to Excel, this course incorporates more advanced business analytics software such as SAS and Enterprise Miner and Guide.

MSCM 568

Analytics II: Spreadsheet Decision Making

This course is designed to provide students with a conceptual understanding of the role management science plays in the decision making process. This course focuses on the development of decision models and their application to management problems. Specific topics covered in this course include fundamental techniques such as linear programming, network models, regression analysis, heuristic and optimization models, forecasting, and Monte Carlo simulation.

MSCM 569

Analytics III: Business Data Mining

This course will examine how data analysis technologies can be used to improve decision making and study the principles and techniques of data mining such as clustering, classification, decision trees, neural networks, and survival analysis. We will examine real-world examples and cases to place data mining techniques in context, to develop data-analytic thinking, and to illustrate that proper application is as much an art as it is a science. In addition, we will work hands-on with data mining software.

MSCM 566

Analytics IV: Programming Basics

Students learn to apply statistical techniques to the processing, manipulation, and interpretation of data from various industries and disciplines using statistical programming packages. Students will use statistical programming to manage data, write subroutines, make informative graphs, and apply advanced modeling techniques to build and evaluate models. This is a project-based course with a strong programming component.

MSCM 596

Analytics V: Analytics Practicum

The purpose of the course is to provide students a real-world hands-on opportunity to work directly with an outside organization in data analytics related activities. Students will work under the close supervision of a faculty member with an outside organization to help them manage and analyze their data within the organization. Students will review background information on the organization and its strategic objectives and will then interview management to better understand the objectives of the data analytics project and how it aligns with the organizational strategy. The students will then develop data analytics models and work with the organization to apply those analytics models to determine the best decision action to take based on the available data.

MSCM 595

Special Topics: Data Visualization

This course is an introduction to the principles and techniques for data graphic visualization. Visualizations are graphical depictions of data that can improve comprehension, communication, and decision making. Students will learn visual representation methods and techniques that increase understanding of data. Emphasis is placed on the identification of patterns, trends and differences. Students will use several tools to refine their data and create visualizations.

Corporate Communications

COM 512

Organizational Communications

Every organization has internal and external communication patterns and leadership practices. This course addresses the communication theories and workplace issues related to leadership, interpersonal relations, group dynamics, and organizational culture and strategy. Students analyze change management, messaging, the use of traditional and online technologies, the influence of social media, and legal and ethical dimensions of organizational communications.

COM 522

Reputation Management

Communication plays a central role in developing, promoting and maintaining a positive reputation for organizations among consumers, investors, employees, media and others. Topics include brand positioning, media relations, online strategies, internal communications, corporate social responsibility, issues management and crisis communications. Corporate communicators use audience research, engagement and collaboration to align an organization’s values with the values of its publics and stakeholders.

COM 532

Corporate Presentation and Writing

Corporate communication requires effective presentation and writing skills to interact with publics and stakeholders. This course provides students with a broad pallet of skills: writing and delivering presentations; creating talking points; designing visual communications; and writing letters, memoranda, reports and articles for internal and external audiences. Corporate communication is examined as both a function of leadership and an instrument of corporate identity formation.

COM 542

Global and Intercultural Communications

Corporations need communication strategies that work in a globally and culturally diverse marketplace. This course guides students to navigate across cultures, nations and organizational systems and to understand the influence of varying values, norms, beliefs and roles. With examples ranging from small businesses to multinational corporations, students learn how to effectively communicate in a global and intercultural society.

COM 552

Corporate Communications Capstone

As a management tool, communications impacts all organizational functions, from operations to sales, technology, human resources, legal and finance. In this course, students examine corporate communications as an executive management function and the alignment of communications strategy with business strategy. Students develop a case study or other research through a practicum experience that explores the vital role corporate communications plays in organizational success.