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Responses in reaction to the following statement
were assembled from a select group of 1,286 Internet stakeholders
in the fall 2004 Pew Internet & American Life "Experts Survey."
The survey allowed respondents to select from the choices "agree,"
"disagree" or "I challenge" the predictive
statement. Some respondents chose to expand on their answer
to this statement by accepting the invitation to write an explanation
of their position; many did not. Some respondents chose to indentify
themselves with their answer; many did not. We share some -
not all - of the responses here. Workplaces of respondents whose
reactions are listed below are attributed here only for the
purpose of indicating a level of internet expertise; the statements
reflect personal viewpoints and do not represent their companies'
or government agencies' policies or positions. Some answers
have been edited in order to share more respondents' replies.
Below is a selection of the many carefully considered responses
to the following statement:
Prediction on creativity
Pervasive high-speed information networks will usher in an age
of creativity in which people use the internet to collaborate
with others and take advantage of digital libraries to make
more music, art and literature. A large body of independently-produced
creative works will be freely circulated online and will command
widespread attention from the public.
Compiled reactions from the 1,286
respondents:
54% of internet experts agreed
18% disagreed
9% challenged the prediction
20 % did not respond
That's a nice way of putting it. I don't know that we'll have
a "creativity society," but there will be more opportunity
for bottom-up media creations. - Douglas Rushkoff, author/
New York University Interactive Telecommunications Program
I agree, but there is a serious risk from over-protection of
intellectual property. - Peter Levine, University of Maryland
Only if we can resolve the current differences between those
who wish a return (including academic recognition) from past
creativity and those who wish to build on the creativity of
the past. - Philip Virgo, secretary general for EURIM -
UK-based Parliament Industry Group/IMIS - UK-based professional
body for management of information systems
I don't think the internet helps art that much. Great art tends
to be the product of individuals rather than groups, even when
people are in immediate proximity. The one exception, here,
is computer gaming; some of which will begin to deserve the
term art by 2014. - Gordon Strause, Judy's Book, a social-networking
website
This is a "should" that probably won't happen for reasons I
outline in my book "Future Shop" (St. Martin's Press). -
J.H. Snider, author of "Future Shop" and a senior research fellow
at the New America Foundation
The creative already create. There might be some more collaboration
in certain areas, but the Internet cannot change a person's
native talents and interests. - Jonathan Band, partner,
Morrison and Foerster LLP (law firm)
The standards of accuracy are under assult from the opinion-based nature
of blogs and chat. In a new Internet version of Gresham's Law,
interesting
assertions are driving out informed assertions. A review of my recent
book
had six factual errors in one page: the reviewer had only written for
blogs before. - Barry Wellman, University of Toronto
The digital medium simply allows far more creative collaboration
because manipulation of bits and bytes, as well as their dissemination
is far easier. - Jonathan Peizer, CTO, Open Society Institute
The more there is out there, the more important "branded" things
become. There is no way for an individual to sift through millions
of songs or art files, as a result we will increasingly rely
on the "critics" as gatekeepers, or less appealingly, the record
labels and TV moguls as gatekeepers. While there will undoubtedly
be an increase in independent works, most of this will be "vanity
work, and command little public attention. After all, what good
is watching television if you can't talk about it at the water
cooler the next day. Part of the purpose of arts and entertainment
is to provide a common cultural bond. - Vikram Mangalmurti,
Carnegie Mellon University
Predictions of a new age of creativity driven by the Internet
are no more likely to come to pass, then similar predictions
made in the early years of television. - Jorge Reina Schement,
Penn State University
I do think this will happen. Applications like Garage Band,
when networked, will make artistic collaboration as commonplace
as literary collaboration became with the advent of email. -
Kevin Featherly, news editor, Healthcare Informatics, McGraw-Hill
I have great faith in the creative spirit, but art is ultimately
a product in our society, and what we have is a dis-integrating
marketplace (one that actually militates against integration).
The proliferation of media is also a fragmentation of taste
and interest, one we already see in the music market, the TV
audience, and so on. - George Otte, technology expert
More and more searchable pools of amateur music and art and
writing will emerge. But it will still be hard to get attention
- the desire for a shared, numbing, pulsing branded experience
will continue to overwhelm. - Susan Crawford, fellow with
the Center for Democracy & Technology and also with the Yale
Law School Information Society Project
Mainstream publishers will decline in importance. - David
M. Scott, Freshspot Marketing/EContent Magazine
I do not believe that a large public will attend to the new
art. Rather, the Internet will function like a big city in which
avant-garde and strange arts and events can do well because
the large population produces the critical mass necessary to
sustain them. - Stanley Chodorow, University of California
at San Diego/Council on Library and Information Resources
Strongly agree here. The greatest effect the internet will have
is similar to the effect the printing press had. That is, it
will be the secondary and self-perpetuating changes in culture.
We are used to seeing tinkerers and amateurs playing an important
role at the outset of new technologies, but the internet has
enabled this kind of amateurism at a much broader and later
stage of development. Along with new forms of work and social
organization that favor individual creativity, I think we are
on the cusp of a new creative renaissance. - A. Halavais,
State University of New York at Buffalo
This is already happening, with greater opportunities for collaboration
and sharing of information. - Gary Kreps, George Mason University
I could agree to this prediction with caveats or disagree with
reservations. The tools will make this possible and many will
take advantage of it, just as they already are with digital
photos, making collages, etc. and sending them around to family
and friends. But very little will get the key "widespread"
attention from the public. Creativity at that level is not a
common attribute. Materials that will attract a mass audience
will still be quite finite, due to time and cost. These networks
will remove some institutional barriers, but it will be analogous
to authors today who self-publish - a few get attention and
"break out." But most stay obscure
not due to inability to publish but because they are not of
mass-market (widespread) caliber. - Benjamin M. Compaine,
communications policy expert, editor of "The Digital Divide:
Facing a Crisis or Creating a Myth?" and co-author of "Who Owns
the Media?"
Creative people will be creative on this medium; some others
may find it who would not have - others will just use it the
way they are using it now. - Cynthia Samuels, Center for
American Progress (think tank)
Not in ten years. I also note that the sciences are not included
in the prediction. Creativity is not solely confined to people
that call themselves artists. - Robert Lunn, FocalPoint
Analytics/USC Digital Future Project
I don't think that the Internet will prompt more individuals
to be creative. Rather, it provides a new medium and outlet
for those already bent on creative expression. - Michelle
Manafy, editor, Information Today Inc./EContent magazine and
Intranets newsletter
Independent works will be freely circulated, but I don't think
they will command widespread attention from the public. -
Joo-Young Jung, University of Tokyo
Certainly, my own work celebrates the explosion of grassroots
creativity we are seeing as a result of new media tools, new
channels of distribution, new modes of expression, and new communities
for collaboration. Yet, I can't overlook the serious legal battles
over copyright that are taking place, which seem to be working
desperately to contain grassroots creativity. People are fighting
for their right to participate in their culture and to make
use of the core materials of their heritage. The outcome of
those struggles will define the kind of culture we live in much
more than technological changes will. - Harry Jenkins, MIT
Comparative Media Studies, author of "Convergence Culture"
Collaboration will be widespread but not universal. The biggest
challenge is the business model: creativity for its own sake
or for money? Social values will affect this process. Also production
values! Will viewers want to see homemade programs that look
or sound less slick? Yes, some will want such authenticity.
- Gary Arlen, Arlen Communications
It's all true, except to say that the ''body of independently-produced
creative works'' will comand widespread attention, but only
a small proportion of the individual works within that body
will break through to the masses of people the way that the
most popular of mass media regularly hits tens of millions of
people today. - Peter Eckart, Hull House Association
I think the ''age of creativity'' is already upon us, in the
sense of a flood of a huge variety of material of hugely varying
quality. Things will still be like that ten years from now.
What and where the really good and/or popular stuff is coming
from will depend on other factors besides technology. -
Tom Streeter, University of Vermont
Most people are just busy living their lives and wont have the
time to either produce or consume this ''creativity.'' -
Rob Atkinson, Progressive Policy Institute (think tank)
Unless you solve the fair use aspects of online copyright this
prediction will not happen. Today Big Media owns the debate,
the lawmakers, and the technology companies. Until someone champions
fair use online with equal ferocity so that solutions can be
worked out to benefit all parties, there will not be enough
material online to make your prediction happen. The other issue
is cost. If Big Media wins the argument, even the incremental
cost to buy access to materials needed to foster creativity
will be a barrier to your prediction. Money will limit things,
not the creativity of the creators. - Tim Slavin, ReachCustomersOnline.com
Technology doesn't automatically create creative works, although
it will enable more individuals to create. The largest portion
will be experimental and considered sub-standard, much as today's
blogs and personal websites are today. Still, there will be
an incremental increase. - Dan Ness, MetaFacts
Unfortunately a lot of work that is termed creative really isn't.
It will be easier to bad work and good work. The amount of good
creative work produced by human beings has held a relatively
even output over the course of history. It's about people's
brains and spirits, not about the tools. - Oren Schlieman,
InfoGrafik Inc.
This is true today. In literature, the blog has recreated the
old French salon. But more intriguing to me, representational
art is also benefitting. Some years ago I made a strong and
heartfelt prediction that online, 3D virtual-reality, shared
spaces would be slow to be adopted because almost no one in
our society grows up with the sort of artistic training needed
to build attractive spaces. Then "Second Life" came along, and
brother, was I wrong. Even though public art education is so
bad that it makes those who complain about education in the
sciences look like a bunch of whiners, the stuff built by ''the
commons'' in "Second Life" is a complete knockout. "Snow Crash",
here we come. - Mike O'Brien, The Aerospace Corporation
Look at all the creative, high-impact, citizen produced stuff
that is coming out of this 2004 Presidential Election. It's
enlightening, funny, maddening. Everything creative work should
be. - Leonard Witt, PJNet.org
Creativity is a function of inspiration and ability. Most folk
will not become more creative b/c they have faster networks.
They will become more informed though. And may virtually visit
places where creative outputs are stored. - B. Keith Fulton,
Verizon Communications
The loss of the intellectual commons has been sped by the growth
of the nets, though not driven by it. The increasing legal standing
of corporations as persons has been far more significant. However,
I think it is more likely that these corporate forces will figure
out how to inhibit and profit from the flow of information than
that it will become freer. The last line of the prediction is
especially problematic. Iterativity is the essential ingredient
for a creative product to command widespread attention. Corporations
are likely to continue to be the ones with the capacity to bombard
the citizenship with repeated exposure to a cultural product.
- Alec MacLeod, California Institute of Integral Studies
Oh well, everyone will be creative and nobody will read it or
watch it. If freely available work gets the kind of distribution
that challenges media company profits, then it will probably
be crushed in some way. How do the freely available people raise
the money for their projects, how do they get the projects out
from the morass of other projects? - Jon Marshall, University
of Technology, Sydney
And the following are from predictors who chose to remain
anonymous: [Workplaces of respondents whose reactions are listed
below include RAND, Microsoft, Internet2, MIT, University of
San Diego, University of Minnesota, United Kingdom Department
of Trade & Industry, Columbia Law School, Robert Wood Johnson
Foundation, Carnegie Mellon, Penn State, Proteus Foundation,
Northwestern University, University of California at Berkeley,
Hewlett Packard, Knight Foundation, North Carolina State University,
AT&T, American University, Gartner, University of Southern
California, Consumer Reports WebWatch, France Telecom, University
of York and others.]
Much as the word-processor made it possible for anyone to make
crap look good, so the Internet makes it easy to distribute
crap. Widespread attention will continue to be given to quality,
and the internet will not create talent. If anything it will
make the good stuff harder to find in the sea of crap.
The barrier will be copyright issues. Much creativity comes
by building on prior work. The current trend in technology and
law is to make that increasingly difficult. I see that as seriously
impeding this vision.
I think people will have more access to other works, but I question
whether that necessarily leads to greater creativity (or merely
more highly derivative and not very imaginative work).
The playground will be open. This is one of the most exciting
aspects of the network space.
An "Age of creativity" is too much to hope for.
The internet lowers the threshold for participation
in these activities and unlocks creativity that people never
knew existed, or had access to.
Don't expect human behavior to change fundamentally. More people
will take advantage of digital libraries and online cultural
resources, but the increase will not be dramatic.
It happened with the printing press and the PC and is already
happening online. New literacies and new means of distribution
mean new outlets for the boundless human urge to create and
share creations. Business models are another question.
I think that most people will still consume media in a largely
passive way (or interactive only in form of playing videogames).
Maybe. In the end the creative process still
requires money (funding) to cycle through it. It remains to
be seen whether or not artists would be willing to contribute
their independent works to a collaborative commons without a
mechanism to be paid. Moreover, the copyright law is still relevant
and would need to be addressed in some way.
As governments cut back on expenditures, libraries will be defunded.
Media conglomerates will extend copyrights to preclude their
property moving into the public domain. The public will spend
more and more of its time consuming media experiences, rather
than creating their own.
I agree with much of the statement until the last phrase. Widespread
attention is less likely because there will be more works in
circulation.
Creativity does not depend upon the Internet. It depends upon
creative people.
Creativity won't be changed by more people and groups spending
more time together.
Modern art was largely spurred by a reaction to photography.
Artists adapt to new media, and will adapt to the Internet.
It all depends on the IP laws and how they change (or not).
I agree with this as long as we keep our expectations in check
with respect to how many people will be creating inventive works
and how many will be paying attention. There is little evidence
that the public at large, en masse, is likely to be attracted
to "creative works." Look at "reality TV." There will be strong
subcultures of gifted artists and probably larger audiences
for the work, but the public in general is not likely to be
much more enlightened than it is now.
We simply cannot predict trends in creativity. I think new forms
of creativity will emerge, but will there be "more" or "less"
of it or will it be "better" than what's been done in the past?
I think there will be more opportunities for marginalized artists
(and non-professionals) to promote their work, but that doesn't
mean anyone will want it.
Zipf's law indicates that only a small percentage of material
created will be of widespread interest. All societies have more
readers than writers.
These products, while likely, will not compete with corporate-generated
content. That is a shame, but I think it is true.
The prediction is part correct. The creativity will flourish
and there will be collaborative creative products that will
circulate widely, but they will not command widespread attention
of the public, which will still focus on the products of large
studios/conglomerates who will dominate through advertising
and marketing power.
It won't make people more creative, or give them more time to
be creative.
There will be several high-profile activities like this, and
lots of people who find ways to take what they find around the
internet and bring it to their worlds of action. Some of what
they bring will be fallacious, hurtful and dangerous, much will
be benign, some will be truly wondrous, but all on a local scale.
The library and the museum become worldwide as access to these
continues to go on line. I do wonder, though, who is going to
pay for the museum itself.
I agree with everything except the digital libraries part; because
of increased lock down of copyrighted images it is very dangerous
to assume that the creativity though possible will be legal.
The Gray album proved to us that technology can not shut down
distribution of this type of creativity, nor can it ensure that
creators are compensated for their labor. It did ensure that
the works created and desired by the public to be created were
illegal.
The technology will be there, and a few people will use it in
the way described; but most will remain relatively passive consumers.
Lots will get created, but most will be ignored. Production
values (as in today's games and movies) will continue to escalate
so as to keep most such creations in the realm of "folk art."
I don't think we have any evidence of this right now and fears
about copyright issues with stifle innovation and creativity.
I wish. You wish. But people tend to collaborate on more banal
things - games, listening to music. The creative process is
still often very private. Maybe by 2024.
Sorry, this just seems too pie-in-the-sky. Some people will
utilize the creative potential of the internet in these ways,
but the general public is unlikely to be elevated to a more
creative level, or to appreciate independent work.
Humanity has had books for hundreds of years, but does not have
universal literacy. Creativity may bloom but that does not mean
it will be seen or appreciated by all.
This is already happening. - The response of many anonymous
participants
Music, art and literature. Yeah, right. The only thing broadband
will bring to the public is uncensored reality schlock shows
and porn.
The internet contributes to a high level of conformity, shared
images, shared information, and does not promote novelty or
creativity in the manner suggested.
Copyright law will squash many attempts to do this. And most
Americans won't use these technologies to be creative, but to
make money and sell useless crap.
Absolutely. Already in play and more will evolve...one of the
greatest legacy of the Internet. We just have to use it wisely.
It's happening now, and will only increase as kids who have
grown up with technology naturally make it part of their creative
work.
The sheer volume of data on the Internet creates too much information
overload. Ushering in an age of creativity? No, just providing
new avenues for some to do independent productions.
These exist now and haven't stimulated creativity, as we know
it. It is the sensory visualization of things, e.g., theatre,
architecture, etc., that still remain real and in need of human
interaction. The Internet is a secondary surrogate used when
you can't be there in person.
This presupposes that digital libraries will be created to support
art, music, and literature. That is NOT where the money is going
for digital libraries. In fact, the money for digital libraries
has largely dried up in the wake of funding for ''security.''
Moreover, if ''a large body of independently-produced creative
works'' is present in the Internet, then tools will need to
be created to provide better organization for the Internet or
the public will not be able to locate such works quickly or
easily. Getting 30,000 hits doesn't make it easy to find something
that interests you.
It will be free and fee. Creativity (if we can get out of our
own way). Distribution (circulated online and off). Attention
(increasingly fragmented - lots of small audiences). Emergence
(memes will travel from the edge to the center of culture and
society quicker). Public attention will be a distraction. Everything
but news. Me, me, me. The commercial becomes personal. The personal
becomes cultural. We keep spiraling. The age of creativity is
required across all disciplines and especially among art, science
and culture. If not, we are doomed as a civilization. The technical
must become human. Techne should be understood as the act of
bringing something into the world: a human process. Creativity,
e.g. adaptation and survival of the species, is dependant on
the linkage of art and science and culture. Religion: not too
sure what to say about that. I studied with Gilder and West
and Chapman at Discovery.org. Intelligent Design?
Again, while the means are available, you cannot influence a
person's creativity or intent. In some ways, technology may
inhibit those who are not comfortable with it.
There has always been, in every medium, a body of independently
produced creative work. It gets public attention to the extent
anyone knows about it. The Internet overcomes the simple problem
of disseminating information, but it vastly increases the problem
of overcoming information clutter and overload. Marketing and
publicity remain critical, whether provided by today's record
labels, by a completely altruistic co-op of like-minded artists,
or anything in between.
More works created hardly means the same thing as more creativity.
I sit on the board of a cable TV station and this is the focus
of our current strategic planning. We envision interaction and
incubation of digital artists and entrepreneurs.
If the idea is that the age-old formula can somehow be modified
so that people don't need a profit and promotional incentive
to create works that achieve real distribution, then this prediction
is wrong. There will always be financial struggle in producing
something that requires artistic investment. The idea that improved
networks will somehow lick this divide is not necessarily the
case. However it will probably make the overall market a little
better for independents. Remains to be seen ... How long did
it take for publishing to go from Gutenberg to Random House
(corporate consolidation)? That's the question you ought to
consider.
Already happening. The success of the movie ''Sky Captain''
based on a Mac-made prototype e-mailed around Hollywood ...
people making small films with home software and putting them
on iMovie, etc.
Creativity yields little interest from normal people only to
intellectuals. The center of the population is driven to fashionnable
products and sports.
Enclaves of artists will collaborate and their work will command
attention from the small group of people who follow highbrow
arts.
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