AI Literacy

Artificial Intelligence (AI) Literacy and Competence for Business Leaders

Elon’s MSBA program develops both technical fluency and strategic literacy in cutting-edge AI. Students learn to implement and apply deep learning models, large language models (LLMs), and generative AI applications for real-world business problems across industries. Beyond technical competence, students also explore AI governance and ethics, preparing them to lead organizations in responsible and future-ready adoption of AI.

AI Literacy

• Build fluency in AI concepts and applications.
• Learn how natural langauge processing (NLP), computer vision and large language models reshape industries.
• Courses: MSBA 6605 Data Driven Analytical Models, MSBA 6610 Business Forecasting and Decision Models.

AI Technical Expertise

• Hands-on experience with machine learning, deep learning, and generative AI.
• Apply models like CNNs, RNNs, transformers, and generative models to real business challenges.
• Capstone AI Course: MSBA 6660 Deep Learning for Business (featuring ChatGPT, BERT, transformers).

AI Ethics & Governance

• Explore responsible AI adoption in MSBA 6650 Responsible Analytics.
• Case studies on privacy, regulation, algorithmic fairness, and the “should we?” questions behind AI deployment.
• Frameworks for balancing innovation with ethical responsibility.