Through the Writing Excellence Initiative, Elon aspires to prepare every student, undergraduate and graduate, in every major, to be an excellent writer.
Each major in the Love School of Business has courses involving writing projects. A few examples include:
Employment Law: A regulatory audit of an existing organization. The purpose of this project is to increase student awareness of specific areas of potential liability for an organization and its supervisors. Students describe the relevant facts, analyze the data in terms of general legal requirements, and make reasoned suggestions for action steps the organization might take to increase compliance and decrease potential liability.
Business Economics: A business report for a consulting project. Students are asked to do rigorous analytical work in Microsoft Excel and write their results and recommendations in report form. Specifically, students use regression analysis in Excel to estimate demand functions and calculate elasticities. They then interpret these calculations and recommend price changes for a hypothetical client. Students also use Solver, a data analysis tool in Excel, to calculate current profit, estimate profit that would result from a proposed merger, and provide recommendations to their client on whether the client should go through with the merger.
Strategic Management: An executive brief requiring identification of struggling businesses with a diagnosis of the root cause analysis and identify solutions. The irony of this brief is that most business students focus on strong performing companies, however, the objective is to intentionally choose a poorly performing company and devise a turning point while applying strategic management concepts.
Big Data Analysis: A written in-depth industry analysis on one given technology on the Gartner’s hype cycle inclusive of identification of all major players that compete in the space, and a student-defined selection criterion. The analysis includes an evaluation and recommendation of the business-in-class provider.
Principles of Accounting: A financial statement footnote, prepared in conformity with Generally Accepted Accounting Principles, for a fictional company’s property, plant and equipment disclosures. This assignment is unique in that it emphasizes concise, technical writing for intended use by a firm’s external stakeholders, such as investors and creditors.
Federal Income Taxation: A memo describing the results of research using a tax research database. Students are assigned a set of facts and must identify the appropriate research question, locate pertinent tax authorities, and describe these authorities to fully support their conclusions.
Accounting Information Systems: A semester-long project in which students describe the revenue, expenditure and human resources business processes of their own design. The project requires students to consider the concepts they learned in all business core courses. Emphasis is placed on thinking critically about appropriate applications of internal control principles to achieve valid, accurate, and complete capturing and processing of business transactions.
Investments: A critical part of the investment process is creating a comprehensive investment policy statement that accurately reflects the goals, risk tolerance, and constraints facing the client. In this semester-long project, students begin by selecting a client profile and interviewing another student posing as this client. Students then manage client funds using real financial products in a simulated environment. Throughout the semester, students produce reports explaining their performance and how it relates to the investment policy statement that they created at the start of the simulation.