School of Communication

Media Analytics major

Media analytics measures the success of news, information, persuasive messages and entertainment in reaching and interacting with their intended audiences. Students learn to analyze, visualize and make sense of information related to traditional media, websites, social media and mobile media.

A Bachelor of Arts degree with a major in Media Analytics requires 52 credit hours in Communications, plus the 2-hour GST 115 Public Speaking course. Students must complete a minimum of 72 credit hours outside of Communications, including an academic minor or double major or a semester abroad in an Elon-approved program.

Major Requirements & Courses
(Curriculum for the A.B. in Media Analytics effective Fall 2014.)

Students who entered Elon in 2012-13 or earlier have the choice of remaining in their existing curriculum (see box to the right) or shifting to the new curriculum. Students who entered Elon in 2013-14 will choose among the majors that go into effect in Fall 2014.

Pre-2014 Curriculum

Students who entered Elon in 2012-13 or earlier have the choice of remaining in their existing curriculum or moving to the new curriculum that went into effect in Fall 2014.

Course Equivalencies
in Communications

Journalism curriculum
prior to 2014

Strategic Communications
curriculum prior to 2014

Broadcast & New Media
curriculum prior to 2014

Cinema curriculum
prior to 2014

Communication Science
curriculum prior to 2014

Below are pre-2014 COM course listings, COM course listings in effect for 2014 and course equivalencies.

Pre-2014 COM course listing