Strategic Communications uses public relations, advertising and social media to connect organizations to their publics. The organizations may be a Fortune 500 company or the United Way, an art museum or a university, a political campaign or a government agency.
Strategic Communications occurs in corporate, non-profit, governmental and agency settings. Organizations strategically communicate to audiences through publications and videos, crisis management through the news media, special events planning, building brand identity and product value, and communicating with stockholders, clients or donors.
Students are prepared to launch creative and meaningful careers in roles such as communication directors, writers, editors, videographers, designers, and web editors.
The Strategic Communications major requires 52 credit hours in the School of Communications, plus completion of GST 115 Public Speaking and at least one course in the business school. Here is the curriculum for the Strategic Communications major:
COM 100 Communications in a Global Age (4)
COM 110 Media Writing (4)
COM 220 Digital Media Convergence (4)
COM 232 Public Relations and Civic Responsibility (4)
COM 312 Strategic Writing (4)
COM 362 Communication Research (4)
COM 381 Communications Internship (1-2)
COM 400 Media Law and Ethics (4)
COM 452 Strategic Campaigns (4)
COM 495 Great Ideas: Capstone in Communications (2)
At least one course selected from:
COM 322 Corporate Publishing (4)
COM 323 Corporate Video (4)
COM 350 Web Publishing (4)
In addition, at least one School of Business course selected from:
ECO 111 Principles of Economics (4)
BUS 303 Introduction to Management (4)
BUS 304 Introduction to Marketing (4)
ACC 201 Principles of Financial Accounting (4)
FIN 303 Introduction to Finance (4)
Choice of electives in the School of Communications to total at least 52 COM hours, including the option of pursuing an emphasis in writing, advertising, photojournalism, documentary, sports communications, audio recording or international communications.
Eight hours of COM electives are waived for any student completing a double major outside the School of Communications.