Alisha Horky, Kacy Kim and Carri Tolmie shared insights from their research studies involving cause-related marketing, the psychology of branding, ad countdown effects and sports team symbols’ effect on distance performance.
Elon Trustee Dr. William N.P. Herbert '68 honored the late Jim McClure '68 by funding a scholarship in his name, saying, "He was my anchor."
Ashton Newhall '98, a former trustee and the sponsor of the C. Ashton Newhall Endowed Lecture at the Love School of Business, has received the annual entrepreneurial recognition from Ernst & Young.
An entrepreneur at heart, Rob Orr ’14 began building two seasonal businesses in the Outer Banks while pursuing a finance degree at Elon.
As part of an international business course, students visited VF Corp., AkzoNobel Coatings, UPS and Cisco abroad to discuss the challenges and opportunities presented by doing business in 21st century Europe.
Susan Anderson, professor of accounting, talked with the personal finance website about the importance of a good credit score.
Matthew Valle, Martha and Spencer Love professor of business and professor of management, and colleagues have published a report on a series of investigations of a newly developed measure of psychological needs.