The following are the respective mission statements for the School of Communications’ academic departments and Media Analytics program. These statements are also located on their respective homepages. The school’s mission statement is on the History & Mission webpage.

Cinema and Television Arts

The Department of Cinema and Television Arts inspires and empowers students to excel at the craft of creative fiction and nonfiction storytelling using moving images and sound, to master professional practices of producing and distribution, and to flourish as ethical members and leaders of the media and entertainment industry.

Communication Design

The mission of the Communication Design Department in the School of Communications is to prepare undergraduate students in professional design of media and communication messages for diverse users and audiences by using the language, methods, and practices of intentional and ethical design to communicate a product or brand.

Journalism

Journalism sustains democracy by keeping citizens informed about their world. The Journalism Department gives life to the First Amendment by promoting a free press and teaching the skills necessary to seek facts, write, produce, and report news, information, and other significant matters in a transparent manner. A major in journalism provides students with the knowledge and technical skills used in contemporary media platforms, and an understanding of legal and ethical professional practices that are needed to tell objective stories for the public good. Students learn to report through finding and interviewing sources and interpreting data in order to tell fair, informative, and compelling stories.

Media Analytics

The Media Analytics program develops the skills and expertise necessary to collect, understand, and interpret a variety of media data through a curriculum emphasizing ethical decision making, clear communication, and advanced analytical practices.

Sport Management

The Sport Management major prepares students for the business of sport, including professional sport, college athletics, recreation, and sport-related agencies. The department’s commitment to excellence in teaching, service and scholarly work aligns with the university’s Experiential Learning Requirements (ELR) to develop students for success in the sport management industry.

Strategic Communications

The Department of Strategic Communications prepares students to become creative storytellers who advocate for brands by connecting the right messages with the right audiences. Our dynamic and holistic curriculum – rooted in both theory and practice – challenges the next generation of strategic communicators to become curious researchers, data-driven problem solvers, critical thinkers, persuasive content producers, and ethical professionals.