What is media analytics?

  • Media analytics measures the success of news, information, persuasive messages and entertainment in
    reaching and interacting with their intended audiences. Students learn to analyze, visualize and make sense
    of information related to traditional media, websites, social media and mobile media. – Elon Comm
  • Social media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and
    evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic
    analysis of retweets or “likes” to develop an in-depth idea of the social consumer. – Techopedia

Classes and Curriculum Information

View Classes and Curriculum information here.

Media analytics studies the measures and metrics that drive media industries, such as ratings, circulation,
engagement and audience appreciation. It also analyzes how media usage is tracked and recorded, including
audience preferences, user behavior, and customer insights.

Media analytics students focus on the practical, legal and ethical implications of data collection and data sharing,
as well as the use of media data to inform decision-making. Starting with basic data, dashboard and statistical literacy, students learn how to properly collect, clean and analyze data, then employ a clear methodology to generate
reports with reproducible insights using advanced analytics tools.

Common Career Paths

  • Advertising/Media
    • Media Analyst
    • Search Engine Optimization Analyst
    • Search Engine Marketing/ Paid Social Analyst
  • Data Science

Types of Roles/Job Titles

  • Analyst
  • Digital Analyst
  • Digital Marketing Analyst
  • SEO Analyst
  • Paid Search Analyst
  • Paid Social Analyst
  • Paid Media Specialist
  • Social Media Analyst
  • Social Media Strategist
  • Consumer Insights Analyst
  • Marketing Science Analyst
  • Data Science Analyst
  • Media Research Analyst
  • Advertising Research Analyst
  • Behavioral Marketing Analyst
  • Data Strategist

Employers and Titles of Recent Media Analytics Elon Alumni

Company Title City State
Flip Account Manager Los Angeles California
EVgo Business Development Intern Los Angeles California
Allied Global Marketing Film Publicist Denver Colorado
Bloomberg Law Reporter Washington District of Columbia
BCW Assistant Account Executive Washington District of Columbia
The Walt Disney Company Consumer Franchise Strategy Intern Celebration Florida
The Home Depot Digital Designer Atlanta Georgia
22 Squared Inc. Media Coordinator Atlanta Georgia
TransPerfect Account Manager Chicago Illinois
WhyteSpyder Associate DSP Media Specialist Baltimore Maryland
Planhat Business Development Representative Boston Massachusetts
Talbots Web Promotions Analyst Hingham Massachusetts
Paradowski Creative Social Analyst St. Louis Missouri
Red Dog Media Inc. Marketing Specialist Henderson Nevada
Creamer & Co, LLC Brand Account Planner Hooksett New Hampshire
Edgewood Pharmacy Social Media Specialist Warren New Jersey
Golin Analytics Intern New York New York
QNY Creative Social Media Manager New York New York
IBM Marketing and Communications Professional New York New York
Collective Product Marketing Manager New York New York
VaynerMedia Project Management Resident New York New York
Equativ Partnerships Manager New York New York
Mythic Social Media Intern Charlotte North Carolina
AmWINS Group Jr. Graphic Designer Charlotte North Carolina
Pace Communications Associate Strategist Greensboro North Carolina
Sales Factory Insights Analyst Greensboro North Carolina
Yep Roc Records Digital Marketing Coordinator Hillsborough North Carolina
Office of Governor Josh Stein Executive Assistant Raleigh North Carolina
Levitate Web Designer Raleigh North Carolina
WXII 12 News Media Analyst Winston-Salem North Carolina
ParetoHealth Intern Philadelphia Pennsylvania
ACE Creatives Associate Social Media Manager Remote Remote
Webconnex Data Analyst Remote Remote
Neighborhood Health Plan of Rhode Island Marketing Communications Specialist Riverside Rhode Island
Texas Instruments Brand Marketing Operations Dallas Texas
Markel Marketing Assistant Richmond Virginia
PublicRelay Media Analyst Tysons Virginia

Job Search Tools/Websites

  • Google Jobs – Set up keyword alerts
  • MediaBistro – Jobs and internships in the media industry
  • The Media Job Board – Jobs and internships in the media industry
  • I Crunch Data – Job Board for IT & Data Jobs
  • PRSA Job Center – Public Relations, Advertising, and Marketing Jobs and Internships
  • MarComm Jobs/Internships – Job and internship opportunities for advertising, communications, fundraising, marketing, and public relations
  • PR News – Public Relations Jobs and Internships
  • FlexJobs – Job Board for remote and hybrid jobs, includes analyst and advertising/marketing jobs
  • UpWork – Freelance jobs, includes digital marketing, data science, and analytics opportunities

Extracurriculars at Elon

Professional Associations, News Sites, and Groups

Professional Networks for Inclusive Excellence

Skills/ Certifications

*LinkedIn Learning and YouTube offer free tutorials for most of these

  • Google Data Studio
  • Tableau
  • SQL
  • Microsoft Excel
  • Google Analytics
  • Google Ads/Tags
  • R/Python (if you are interested in data science)
  • SEMRush
  • Social Listening Tools (Hootsuite, HubSpot, Meltwater)

– Updated November 2025